Asparagus Loses Popularity – Especially Among Younger People

Asparagus has long been a staple of German springtime traditions, much like strawberries or May punch. And yet: enthusiasm for this once-beloved vegetable is waning. Especially among 20- to 29-year-olds, its popularity is in decline. Only 38% of that age group still eat asparagus at all, according to a recent survey.

A look at the reasons behind the trend:

Effort, Taste, Price

There are several reasons why people are turning away from asparagus: First, it's the effort—peeling and cooking it properly takes time. Then there’s the taste: about a third of those who avoid it say they simply don't like it. Price also plays a role. Fresh asparagus isn’t cheap, and prices are rising—making it less appealing for younger people with tighter budgets.

In 2023, the average per capita consumption was just 900 grams, according to the Federal Office for Agriculture and Food—a third less than ten years ago. Around 84,000 tons were harvested, almost exclusively from German farms.

More Popular with Women

The survey also shows a gender gap: 64% of women said they eat asparagus, compared to 57% of men. Still, the overall trend is downward. Young consumers, in particular, are saying goodbye to what was once a springtime staple.

White vs. Green

While white asparagus remains the traditional favorite in Germany, green asparagus is pulling ahead among younger people. It's cheaper, doesn’t need to be peeled, and cooks faster—perfect for an easygoing weekday meal.

A Changing Tradition

The numbers suggest that the days of asparagus as a fixed spring ritual may be numbered—at least for many younger adults.

Whether the vegetable will be reinvented or continue to fade from relevance remains to be seen.