Naming Battle: EU Veggie Debate Enters the Next Round

Is the Name of Your Favorite Veggie Burger on the Line?

As we have reported before, a fascinating cultural battle is raging in Brussels over the labels on the cooling shelf. Do you assume there's meat inside when you reach for a soy sausage or veggie burger? Probably not, right? Nevertheless, the question of whether these products are even allowed to use names like "Schnitzel," "Burger," or "Sausage" is causing major friction. EU committees once again failed to agree, which is why the decision on a naming ban has been postponed for now.

Why Do They Want to Take Our Names Away?

It is mainly the conservative EVP group pushing for this, aiming to protect farmers and ensure a clear distinction from real meat. Their goal: terms like Steak and Schnitzel should remain exclusive to animal-based products. This would mean your favorite plant-based product would suddenly have to be renamed—a huge effort for manufacturers and a moment of confusion for us consumers in front of the fridge.

Germany Says: Hands Off the Veggie Burger!

Interestingly, Germany—the largest market for meat alternatives in Europe—is firmly hitting the brakes. Politicians across various parties view the issue critically, arguing that a ban would cause high costs and unnecessary bureaucracy. Major chains like Aldi and Burger King also see these familiar terms as vital for consumer orientation, enabling informed purchasing decisions. The irony? The EU generally aims to reduce bureaucracy.

Divided Opinions Across the Country

The discussion is far from black and white. While politics and many businesses in Germany oppose a ban, a recent survey shows that one in two consumers would be open to it if it meant more clearly distinguishing animal products. We remember that with milk alternatives, the situation is already clear—they are not allowed to be called milk. Whether the same fate awaits our Veggie Burger remains to be seen. The debate continues!